Field Report File No. WP-29E9
Pelé to Coca-Cola
Charted · 2 clicks · 8 routes
Fully surveyed · every link a written connection
Pelé connects to Coca-Cola in 2 clicks — Pelé → The beautiful game → Coca-Cola — a closeness we score 67/100 on the Surprise Score (Genuinely surprising).
The Traverse
- 01OriginPelé
- 02The beautiful game
↳Credited with connecting the phrase "The Beautiful Game" with football, Pelé's tremendous skill and penchant for spectacular goals made him a global star, and his teams toured internationally to take full advantage of his popularity.
- 03DestinationCoca-Cola
↳The song "Wavin' Flag"—rapper K'naan's Coca-Cola promotional anthem for the 2010 World Cup in South Africa—contained the lyric "let's rejoice in the Beautiful Game".
Findings
Developing the field report…Charting the route…